Advisory Services

Research & Analysis
Success is never achieved solely through great visual design or cutting-edge technology. Success can only be achieved from clear, forward thinking - about long-term business needs and objectives. With ever decreasing IT budgets and people power, companies are faced with leveraging existing technologies and resources in new, innovative ways, to increase competitive advantage.

As an objective partner, Epiculture works in close collaboration with companies to understand their business, audience, competition, and overall industry landscape. This understanding uncovers the challenges and opportunities in bringing the business to the Internet and ensures sound recommendations are made that result in greater use of resources, ROI potential and competitive positioning.

Online Marketing & Branding

Brand Synchronization
As a communications tool, the Internet is an extraordinary channel for strengthening a company's brand, forging meaningful customer relationships and increasing product value. Epiculture works closely with companies and their offline marketing partners to gain an implicit understanding of the client's brand, its values, positioning, and audience. This critical effort ensures that marketing initiatives are synchronized and that a unified customer experience is delivered both on and offline.

Digital Marketing
More and more, companies are realizing the importance of innovative digital marketing and the significance of the functionality and quality required to support their brands. Marketing tools such as viral & integrated marketing, promotions, email campaigns, banner advertising, and other related media services open up new ways of communicating to customers, gaining competitive advantage, improving customer services and increasing bottom-line results. Epiculture can help turn anonymous customer interactions into valuable, relationship-based interactions by implementing data segmentation, utilizing analytics and providing personalization. We work closely with clients in identifying which opportunities will yield the greatest benefits in the short and long-term.

Web Design & Application Development

Design & Usability
Exceptional design is the result of a well-conceived strategy and customer-centered functional requirements with efficient flow dynamics and a call to action being the two most crucial components. As staunch advocates of "Business before Technology", Epiculture takes a customer-driven/K.I.S.S. approach to interface design & usability. A great deal of emphasis is placed on accurately reflecting a companies core values, long/short term objectives, corporate branding standards and overcoming the obstacles which balance corporate drivers with what drives the customer.

Web Development
Exceptional design commands equally exceptional execution. Leveraging our extensive experience in designing and developing for the Internet (Internet, Intranet, Extranet, B2B, B2C), and utilizing our extensive code libraries, Epiculture is able to quickly deliver quality services backed by proven technologies. Epiculture's people, experience and expertise ensure end users a visually compelling, exceptionally functional, high-value, error-free experience - every time.

Application Development
Epiculture has a successful and diverse track record in developing applications that help companies increase profitability, improve efficiencies, and strengthen customer relationships. Automated and self-service solutions facilitate quick ROI by allowing companies to focus on their businesses, not the technology behind them. Epiculture is also involved in the development of proprietary commercial and channel products for our own XIO line of analytic tools.

Email Campaign Management

Email Marketing
Charged with engaging response, improving reach and increasing buy-in, relationship marketers are continually challenged to discover innovative methods for employing email and direct-to-Internet as part of their marketing mix. Beyond simply providing deployment and management tools, Epiculture is a strategic marketing partner skilled in assisting and directing the development of campaign solutions that "cut through clutter" and produce measurable results.

Content & Systems Management

Content Management Systems
As interactive properties become increasingly larger in size and complexity, companies find themselves searching for effective, cost sensitive methods to maintain and update dynamic, database-driven content. Whether leveraging our extensive code library, developing a custom solution or by recommending a leading CMS vendor, Epiculture has the expertise to advise clients as to the best method of addressing their content management requirements.

Managed Services
For many companies with limited resources, effectively managing and maintaining their interactive investments in-house or managing multiple vendors is not a viable solution. By assuming the role as a companies' "off-site" Internet services department, Epiculture becomes a single point of contact and accountability for all day-to-day performance, operations and management responsibilities. This ensures quick response to, and resolution of, problems while reducing the need for additional client-side IT resources, allowing clients to focus on what is most critical - their business.

Tracking & Data Analytics

Track, Analyze, Understand
Performance, accountability, forecasting and market 'temperature' are the core of business success measurement. From thorough traffic analysis to complex segmentation and modeling, high-quality analytic data allows companies to make immediate, critical business adjustments in real-time. The proper application of analytics also assists companies in acquiring new and retaining existing, high-value customers.

Sample Analysis Applications:
Adjust usability, navigation, content, and other success factors in real-time
Discover which campaigns and/or media buys offer the greatest ROI
Segment customer databases for one-to-one marketing communications
Explore methods of acquiring new customers
Increase customer longevity
Provide cross/up-sell opportunities
Decrease customer fallout
Forecast demand
Measure system performance and stability
Ensure supplier accountability

Rich Media Analytics
Macromedia's Flash is a powerful marketing platform. Until now, tracking, analyzing and exacting bottom line results from Flash was next to impossible, inaccurate, very costly or all of the above.

Developed by Epiculture, XIO.Flare™ is a robust analytics engine that assists companies (using Macromedia Flash) with customer acquisition, conversion and retention strategies and enables marketers to make critical business adjustments in real-time. This highly customizable, easily to implement ASP solution delivers what traditional server logs cannot – detailed user capability/experience data in real-time from Flash movies. XIO.Flare can track initiatives at both individual (campaign) and standard aggregate (anonymous) levels, making it a powerful and invaluable marketing tool.

Visit www.xio.ca for details and get tracking!